Systems
Web and API Development That Actually Talks to Your Other Systems
Websites and APIs engineered to work, integrate and last — not just look pretty in a pitch deck.
Most web agencies build you a shopfront and disappear the moment it needs to talk to anything else. We build the shopfront and the plumbing behind it — proper APIs that connect your website to your CRM, your stock system, your payroll, whatever you've got. Twenty-five years in, we've learned that the interesting engineering happens where systems meet, not in the colour of a button. If your current site is a lonely island refusing to integrate with anything, we can fix that, and we'll tell you honestly if it can't be fixed at all.
Features and benefits
What you get
Custom-built, not templated
Your business isn't a template, so why is your website? We build to your processes, not a plugin's limitations.
REST and GraphQL APIs
Clean, documented APIs so your website, apps and internal systems can actually exchange data properly.
Legacy system integration
We've connected new web platforms to systems old enough to vote. Yours probably isn't a challenge.
Secure by design
Authentication, encryption and GDPR-conscious data handling built in from day one, not bolted on afterwards.
Scalable architecture
Built to handle growth in traffic and data, so you're not rebuilding from scratch the day it starts working.
UK-based support
When it breaks — and everything breaks eventually — you get a phone number that's answered by a human in Bicester.
Expert insight
Why most web projects fail at the integration stage
The website itself is rarely the problem. The problem is always what happens when that website needs to send an order to your stock system, pull a price from your ERP, or check availability against a diary that lives in entirely different software. That's where cheap builds fall over, because nobody thought about the API layer until it was too late and expensive to fix.
We design the integration first and the pretty bits second, because a beautiful website that can't talk to the rest of your business is just an expensive brochure. Proper API architecture means your web platform can grow with new systems, new partners and new demands without a rebuild every eighteen months.
It also means data only lives in one place, which matters enormously once you're trying to be GDPR-compliant and someone asks you exactly where their personal data sits. We can tell you. Can your current supplier?
How we do it
Six steps to implementation
- 01
Discovery and process mapping
We map what your business actually does, not what the sales brochure says it does.
- 02
Architecture and integration plan
We design the API layer and data flow before a single screen is designed.
- 03
Design and build
Front end and back end built in parallel, tested against real data, not dummy Lorem Ipsum.
- 04
Integration testing
Every connection to every other system is tested until it stops breaking, then tested again.
- 05
Launch and migration
We move you live with a proper rollback plan, because hope is not a strategy.
- 06
Support and iteration
Ongoing UK-based support and enhancements as your business, inevitably, changes its mind.
25+
Years building business software
100+
Systems integrated
UK-wide
Clients supported
Questions
Frequently asked
Do you build APIs for systems that already exist?+
Yes, and honestly it's most of what we do. Legacy systems, ageing databases and bespoke tools built a decade ago are all fair game for a properly documented REST or GraphQL API. We map what the existing system can and can't do, then build an integration layer that lets it talk to your new web platform, CRM, ERP or stock system without a risky rip-and-replace. It's usually far cheaper than starting from scratch, and it means years of historical data don't just get abandoned.
Can you integrate with our existing CRM or ERP?+
Almost always, yes. We've built API integrations into most major UK CRM and ERP platforms, plus plenty of bespoke systems that were never designed to talk to anything else. The approach is the same regardless: understand the data structure, build a secure, documented connection, and test it thoroughly before it goes anywhere near live customer or stock data. If your CRM or ERP genuinely can't be integrated, we'll tell you honestly rather than bill you to find out the hard way.
Is our data GDPR-compliant?+
We design every data flow with GDPR in mind from day one, not as a box-ticking exercise once the build is finished. That means knowing exactly where personal data is stored, who can access it, and how it moves between your website, APIs and any connected CRM, ERP or document management system. If something in your current setup isn't compliant, we'll flag it clearly before launch rather than let it become your problem later. Data protection is engineered in, not bolted on afterwards.
How long does a typical build take?+
It depends entirely on scope — a simple website is weeks, a web platform with multiple API integrations into CRM, ERP or stock systems is naturally longer. We map out the discovery, architecture, build and testing phases upfront so you get a realistic, honest timeline rather than an optimistic one designed to win the pitch. Integration work in particular can reveal surprises in legacy systems, so we build in sensible contingency rather than pretending everything will go perfectly. You'll always know where a project stands and why.
Do you offer ongoing support after launch?+
Yes, ongoing UK-based support is standard rather than an optional extra you get talked into later. Websites, APIs and the systems they connect to all need occasional attention as browsers update, integrations change, and your business grows or adds new requirements. Our Bicester team handles fixes, enhancements and monitoring so problems get caught early rather than discovered by a customer. You get a phone number answered by someone who actually built the system, not a ticket that vanishes into a queue.